Born with a gift for drawing and teaching, educated as an art director and trained as a graphic designer.
I’ve been called a “visual translator”.
After graduating art school I was excited about working in the creative industry. What more can a person desire than to work in a field they studied. I moved to Austin to embark on this wonderful journey. As life may have it, I worked in another creative field: photography (a blessing in disguise). After years of working as a photographer I made the decision to go back to my first love: designing. I lunched 3Ps Graphical Solutions; a design and marketing firm. The mission was to use my marketing background, printing experience and project management training to create designs that not only wowed audiences but also got results.
Not soon after lunching the business an experience with a client changed my approach to the business and the industry of designing.This client went out of business in less than a year after designing a grand opening flyer! Being the self-reflective person I am, I couldn’t help wonder what went wrong. Was it the design, the wording, the choice of colours or fonts, the images, what could have gone wrong? Well if it wasn’t the design what else could it have been. I quickly noticed a trend, a lot of my clients were startups who were extremely passionate about their businesses, knew they needed marketing materials and that was as far as that went.
Few had pushed passed their current needs to planning out the growth and longevity of the business.
My approach began to include in addition to the basic design questions, questions that were related to the growth of the business. What were the company goals in the next month or year? I discovered there was a need to work with business owners to first articulate who they were, why they even exist, who did they want as clients and to validate whether their aspirations for their business really matched up with their chosen target market. All this, before we talk design. Taking the time to work with my clients to first ensure that we had the right building blocks that will accomplish their goals now became my greatest fulfillment and challenge.
The original 3Ps stood for Print, Package and Photography (deliverables I’m passionate about), however the new focus is: Purpose, Product and Persistence; three essentials that I believe any business need to have to grow successful.
Nothing gives me more pleasure and joy than working with individuals and companies to refine and articulate their business visions (the purpose), design an identity (the product) and build a long term growth plan (the persistence) for their success. I invite you to join me as I spread my message of: becoming purposely successful. Thank you.